In order to read the full Master's program download the brochure: Business Design

Business Design Department

In Design driven firms, managers must be able to combine managerial skills, creativity and entrepreneurial spirit, within a perspective able to embrace at the same time design and production, tradition and innovation, reality and vision, everyday life and future. The modern manager is a figure that gets trained and thrives in a border area where designers, managers and entrepreneurs, experts in enterprise and corporate organizations, in information technology, communication, marketing, contribute to the creation of new operative codes and a new strategic language for the companies and the market.

The Master Course in Business Design stems from the core idea that the project is the hinge and the guide of the enterprise and it aims at bringing quality within the territories of product, services and social enterprises.
In accordance with this view, the Master Course in Business design is an interdisciplinary faculty founded on an innovative teaching model that applies a radical vision of the learning by doing approach to realize an environment in which students learn by doing, analyzing problems, designing and verifying the solutions, interfacing at the same time with a network of entrepreneurs and companies who participate actively and directly in the students’ training.

 

The Master’s didactic approach aims at these formative objectives:

• the acquisition of an eclectic professional training which combines creativity, managerial skills and entrepreneurial spirit.
• the acquisition of the necessary tools for the management of a “design driven” company, thus the acquisition of the ability to resort to innovative visions for successful strategies, to work by global projects and not just by means of competences or solutions, keeping a comprehensive vision that can not only best exploit and value the brand, the market and its sector, but also maintains the environmental responsibility towards stakeholders.
• the knowledge and the investigation of the organizational model and the characteristics of the Made in Italy, thus gaining the ability of understanding, delving deeper and optimizing its success and its processes.
• the acquisition of an approach of research and opening towards new business be brought into le classic enterprise, starting from the identification of innovative explorations and market strategies.
   

Program

Beginning: September 2011
Duration: 12 months

The teaching activity of the Master course follows a structure consisting of three main parts:

1. The first part of the course is mainly didactic and is articulated in lectures and seminars, that is workshops where the students work in team on a brief given by partner companies and by the MBD team.

2. The focus consists of a moment of work and research that each student carries out in a company or consulting or design studio, broadening one of the themes faced during the first part of the course.

3. The course is concluded with a final project, the thesis that the students have to develop under the guidance of MBD staff and a mentor chosen among the members of the Faculty or among the visiting professors of the course.

 

Lectures are held from Monday to Friday, from 09.30 to 13.30, and from 14.30 to 17.30. Attendance is compulsory. Lectures and workshops are mainly held in English language.

Careers

The evolution of markets and the competitive scenarios have determined numerous changes in the corporate management as well as the need to create new professional characters able to face problems with evolved approaches, if compared to the past. Thus, the Master course aims at creating a managerial class able to effectively compete within these new scenarios. People able to combine creativity and experience, organisational skills and entrepreneurial spirit.
Students facing the pathway proposed by the Master course, will be able to start:

• Managing career covering specialist and inter-functional roles,
• Transversal and inter-functional roles in architecture studios, communication and marketing agencies, consulting and service companies. specialist and inter-functional roles.

Network

Domus Academy can count on the collaboration of a network of visiting professors, designers, representatives of companies, coming from different fields, for the realisation of its lectures, workshops and for a constant involvement in the most prestigious international initiatives.

 

Visiting Professors

The Master course in Business Design has an important network of representatives of Design companies, of the major Italian and foreign universities and professionals.

Among them:
Carlo Antonelli (Rollingstone Magazine) - Marco Bevolo (Philips Design) - Andrea Branzi (Politecnico di Milano) - Ampelio Bucci (MIES) - Tommaso Buganza (Politecnico di Milano) - Fulvio Carmagnola (Università Milano Bicocca) - Francesco Casoli – Elica Gruppo - Clino Trini Castelli (Castelli Design) - Aldo Cernuto (Young&Rubicam) - Aldo Cibic (Cibic & Partners) - Bernard Cova (Euromed Marseille) - Giorgio De Michelis (Università di Milano - Bicocca) - Jozeph Forakis (Forakis Design) - Stefano Giovannoni (Studio Giovannoni) - Giulio Iacchetti and Matteo Ragni (Around Design) - Alberto Macciani (Unilever) - Stefano Maffei (Politecnico di Milano) - Michela Maggi (avvocato specializzato nella tutela della proprietà intellettuale) - Ezio Manzini (Politecnico di Milano)
Stefano Marzano (Philips Design – Eindhoven) - Francesco Morace (Future Concept Lab) - Antonio Pinna Berchet (Fondazione 3M) - Paolo Pininfarina (Pininfarina Extra) - Michael Plautz (RSVP Architects)  - Hugo Porchia (Value Partners) - Mauro Porcini (3M Design Center) - Antonio Rizzo (Università di Siena) - Rodrigo Rodriquez (Goldenshare) - Denis Santachiara (Studio Santachiara) - Giacomo Santucci (Dolce & Gabbana) - Alessandro Sarfatti (Luceplan) - Marco Susani (Motorola Design Center) - Fabio Tamburini (Unicredit Banca d’Impresa) - Oliviero Toscani (Art Director) - John Vinyets (A Piece of Pie) - Anna Zegna (Ermenegildo Zegna)

 

Companies

The mainstay of the Master in Business Design  is its strong relation with a network of companies and enterprises, actively and directly participating in the students’ training, with an integrated contribution through scholarships, lectures and presentation of case histories, which have become important part of the course.

Among them:
3M - Autogrill  - Consorzio del Franciacorta - Deborah - Distretto del tessile di Lecco - Ducati Motors - Elica - Fondazione Valore Italia - Moleskine - Moreschi - Perini Navi - Pininfarina Extra - Piquadro - Slow Food - Unicredit Banca d'Impresa - Unilever

Application

The Master course in Business Design addresses newly graduates who have elaborated personal themes and working methodologies and who want to confront themselves with the history of Design and with the model of the Made in Italy. In particular, the course is suggested to people, over 25 years of age, coming from economics, human science and design-related or company-related faculties, to be trained through a multidisciplinary and open approach addressing the business world in a Design field.
 

There is limited number of places on the course and participants will be selected on the basis of the documentation requested for admission.
Good knowledge of the English language is also required.

Tuition fee: 18.500 euro + 20% VAT.

Validation

The Master Diploma of Domus Academy, given at the end of the course, certifies the specialization achieved.
The achievement of the Diploma depends on the regular attendance and active participation to lectures and on the good results in the workshops and in the Master thesis.
The Master course is validated and awarded by the University of Wales and has a value of 180 credits.

Competition Business Innovation