In order to read the full Master's program download the brochure: I-Design

Interactive Design Department

Designing, producing, promoting and marketing a product or a service in the post-industrial society of information, requires designers with very specific skills, able to dialogue with different players and to handle the market following non-conventional rules.

The Master course in I-Design comes from a challenge: to bring the originality of Italian Design in the world of Information and Communication Technology (ICT). The course represents the natural evolution of a series of training and research initiatives developed in Domus Academy since 1983 on theme of technological innovation and on the design of intangible relations with interactive objects and services. It is part of a permanent laboratory on the themes of digital information with the culture of design at its centre, intended as knowledge of the changing world and as a way of learning by designing. I-Design is a direct connection to the themes of information and interaction, but it is also a reference to the culture of Italian Design and of the Made in Italy, as original approach in balance between design and corporate culture. It blends creative skills and understanding of the media with the ability to transform design visions into business opportunities by adopting points of view connected to the market strategies and logics.

Program

Beginning: January 2012
Duration: 12 months

The programme of the Master course in I-Design lasts 12 months and is mainly articulated into 2 semesters, divided by a summer break.

 

First semester (January-July). The first semester is a full immersion in the “teamwork design” activities to update the skills students have acquired in their backgrounds and to bring them towards a common vision. The lectures held during the first month are aimed at connecting the world of ICT and design culture to social and economic sciences, artistic practices and technological experimentation through a constant multidisciplinary confrontation. The workshop activity follows. The workshops are aimed at creating concepts and scenarios on themes such as interactive objects, tools and environments, media and languages formats and services related to digital media.

Second Semester (September-December). The second semester is dedicated to the preparation of the Master thesis. The students will choose a specific theme of I-Design to develop and broaden, by elaborating a personal project through a multidisciplinary point of view based on the ability to understand the complexity of current design activity. The course finishes with the presentation of the thesis and with the final exhibition “Aperto al pubblico”.

Careers

The objective of the Master in I-Design is to train designers with practical and conceptual tools, needed to develop concepts and strategies for the ICT world, blending design and creative sensitivities with more specific skills.
The students attending the course will develop skills and abilities able to cover several design and strategic roles, such as:

Interactive Designer

User Experience Designer

Creative Director

Strategist

Design Director

 

The possibilities of employment can range among:
Research Centres

Telecommunication companies

Architecture and Design studios

Application

The course addresses candidates with education background and/or professional experience in specific fields, such as: Industrial Design, Multimedia Design, Visual Design, Architecture, Engineering, Management, Communication Science and Information Science, preferably over 25 years of age.
 

There is limited number of places on the course and participants will be selected on the basis of the documentation requested for admission.
Good knowledge of the English language is also required.

 

Tuition fee: 18.500 euro + 20% VAT. 

Every year the Master course in I-Design offers, through international competitions, scholarships to attend the course the following year.

Validation

The Master Diploma of Domus Academy, given at the end of the course, certifies the specialization achieved.
The achievement of the Diploma depends on the regular attendance and active participation to lectures and on the good results in the workshops and in the Master thesis.
The Master course is validated and awarded by the University of Wales and has a value of 180 credits.